BlogMarketingAutomationUse CaseProductivity · · 5 min read

Give Your Marketing Team Their Lunch Break Back

Edward Frazer
Written by Edward Frazer

How DryMerge helps marketing teams automate operational workflows - from CRM updates to social media reporting

Give Your Marketing Team Their Lunch Break Back

DryMerge helps you build marketing automation to save time on operations. From auto updating CRMs to generating monthly social media reporting, keep reading if you want to learn how DryMerge can help you and your marketing team thrive.

How does DryMerge serve marketing teams?

Do you feel pressured by deadlines and the need to launch impactful and scalable campaigns? DryMerge helps you save time and energy on manual tasks so that you can focus on what matters most.

Automate content distribution and tracking

65% of marketers find it difficult to scale their content production (Semrush, State of Content Marketing 2023). DryMerge allows you to automate content distribution by simply scheduling posts in advance and triggering notifications when it matters. We see a lot of social media managers using Notion for social media posting and planning, but they tend to forget what’s coming. DryMerge can trigger daily reminders for your content distribution by connecting your Notion calendar with your messaging apps (whether you use Slack, Discord, WhatsApp, or text messages) as well as your Google or Outlook calendars.

Use Case Demonstration

Content calendar automations are popular on DryMerge for a reason!

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Lead generation and nurturing

79% of marketing leads never convert into sales due to lack of lead nurturing (MarketingSherpa, 2023). Lead nurturing requires consistent relationship building, constantly updating CRMs and keeping a close eye on lead generation. DryMerge allows you to automate these processes by creating simple workflows to help you optimize your lead generation strategy. How? You can ask DryMerge to automate your funnel setup by generating personalized emails to be sent to your prospects as soon as they sign up to your product. Better yet, you can increase retention by offering your users to schedule a call if they came across blockers during their onboarding process.

“It worked when I ran it manually!!! Fantastic. Everything is working now - many thanks for your help.”

Use Case Demonstration

Lead nurturing from waitlists is an extremely popular use case on DryMerge.

Keeping up with trends

58% of marketers believe that they are not leveraging all the tools available to them (HubSpot, 2023). DryMerge can serve as your personal reminder, by sending daily marketing news and updates directly to your inbox or preferred chat apps (email, WhatsApp, Slack, Discord… you name it). We’ve seen this work really well across various platforms!

Describe your automation

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Supercharging Your CRM

Whether you use Mailchimp, HubSpot or Salesforce, you are familiar with the manual process of updating customer information as soon as you get new leads coming your way. The most common use case we see across marketing teams is when they use DryMerge to make CRMs work for them. DryMerge can help you automate that process by updating your CRM in real-time so that you can focus on more impactful tasks. For example, when you receive a potential customer email, DryMerge can automatically update Google Sheets and HubSpot (try it here).

Use Case Demonstration

Automatically update your CRM and notify your team about new leads.

“Building DryMerge is a lot like building glue for all the broken parts of the internet, and this felt like a really really broken part of it.” - Edward, CEO of DryMerge

Wrapping Up

DryMerge is here to help you become a more productive marketer. Being exposed to various marketing automation tools can be daunting and the simplest automation tasks become time consuming to even deploy. DryMerge is here to cut through the noise and give you control over what your automation should look like.

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