How can I designate an event as seasonal?

You can tag events with specific seasonal keywords or place them in designated calendars to identify them as seasonal.

Can I specify the budget adjustments?

Absolutely, you can define how much you want to spend or reduce the spend for seasonal events. DryMerge will apply these settings to your campaigns.

Which people use this automation? What do they use it for?

This is often used by retail marketers and event planners who handle seasonal promotions and need to optimize their ad budgets effectively.

Home Contact Pricing Apps Blog

Google Ads + Google Calendar

Manage Ad Spend for Seasonal Calendar Events

Optimize your ad budget for seasonal events using Google Calendar and Google Ads. This automation adjusts your ad spend for events tagged with specific seasonal keywords, making sure your promotional efforts are cost-effective.

New Seasonal Event

Triggers when a new seasonal event is added to your calendar.

Adjust Ad Spend

Optimizes your ad spend for the seasonal event.

See more Google Ads to Google Calendar integrations or use AI to customize your automation.

or pick a common variation below

Schedule Google Ads for Upcoming Calendar Events

Google Ads + Google Calendar

Auto-Adjust Google Ads for Postponed Calendar Events

Google Ads + Google Calendar

Optimize Ad Spend for Frequent Google Calendar Events

Google Ads + Google Calendar

How to use DryMerge

Ask for what you want.

Tell DryMerge what you want to automate using plain English. For example, "Manage Ad spend for seasonal Calendar events"

Manage Ad spend for seasonal Calendar events

DryMerge figures out the details.

Based on your description, DryMerge identifies the apps involved, determines the appropriate triggers and actions, and creates the automation for you.

Sure! Connecting

Your workflow is ready to go!

Once DryMerge has created your automation, it will run automatically whenever the trigger event occurs, saving you time and effort.

Frequently Asked Questions

Our Capabilities

See what DryMerge can do with Google Ads + Google Calendar.

Create Calendar Event

Creates a new Google Calendar event

Delete Calendar Event

Deletes a Google Calendar event

Update Calendar Event

Updates an existing Google Calendar event

Read Calendar Event

Reads details of a Google Calendar event

Search Calendar Events

Searches Google Calendar events

New Google Calendar Event

Triggers when a new Google Calendar event is created

App details

Google Ads

Google Ads is an online advertising platform to create and manage ad campaigns. Monitor ad performance, adjust bids, and automate your digital marketing efforts.

Google Calendar

Google Calendar is a time-management and scheduling application. Create, update, and sync events, and trigger actions based on calendar data.

Related apps

Twitter

Social Media

Microsoft Outlook

Email Client

Microsoft Teams

Team Collaboration

Get Started with DryMerge

Home Contact Pricing Privacy Policy Terms of Service Limited Use